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  • IRC WealthCast 053: Solopreneur, freelancer, self-employed — should I stay or should I grow?

    growing a business as a solopreneur with Jodi Hersh

    iTunes | Youtube


    There are so many options when it comes to growing a business as a solopreneur that, regardless of whether you call yourself a solopreneur, freelancer, or self-employed, determining how to plan for growth can be challenging.

    In this episode, Joe chats with longtime solopreneur Jodi Hersh about the choices and considerations when you’re a company of one and want to expand.


    Questions to ask yourself include:

    • Do I want to eventually sell my business?
    • Do I want employees?
    • Do I take OPM (other people’s money)?
    • What does growth really mean to me?
    • What will life be like a year from now if I make this move to grow?
    • Why do I want to grow?

    Also discussed are the benefits of working with a career coach, like-minded peers, and/or an advisory board. At the end of the day, no one really cares what’s on your PowerPoint. It’s you that they are betting on when considering funding you, working with you, and buying and selling with you and for you.


    There are all kinds of ways to grow; gaining revenue is not the only way to keep score. And it’s not just about trading time for money. Most people go into business for themselves because they want a different environment so it’s important to remain true to what you want.


    Leaving a crowded, groupthink, corporate-esque, work environment and career to be your own boss may be why you’re here in the first place. Now you might find yourself encroaching on your authentic self by growing into something you desperately worked to avoid.

    This is one reason why, when you seek advice, it’s important to tap into other like-minds who understand your language. And don’t lose sight of how growth relates to your fulfillment. There is no wrong answer unless it’s one that doesn’t honor your values and your quest for a fulfilled business and personal life.

    Jodi Hersh is the founder of Orange Star Design, Inc., providing smart creative designed to help others grow their brands and their businesses. For over 20 years, Jodi has worked with everyone from solopreneurs and small businesses to Fortune 500 companies, indie musicians and even a few rock stars. Jodi has also been providing her services to IRC Wealth for a number of years. In 2013, Jodi launched the lifestyle brand Live Love Dogs.


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  • Resources business
    your business plan is not your financial plan
    Your Business Plan is not Your Financial Plan
    Less than 20% of businesses sell within a year and most sell for less than the owner expected. With statistics like these, now is the time take a realistic look at the relationship between your business plan and your financial plan, regardless of how close you are to retiring. With planning, you can enjoy the financial benefits of your business, whether you sell or not.
    Always Be Changing
    Always Be Changing: Driving Growth Through Change
    Whether you experienced a year of growth or endured a year of just getting by, repeating what you did last year is not a strategy. What can you do differently to make this your best year ever? This seminar focuses on driving growth through change including financial strategies, cultural change, accounting and tax considerations, and sales and marketing ideas.
    Wealth Made Simple (yes, really)
    Amazon best-seller! (paperback and kindle) Wealth building is simple, if you’re doing it right. Learn how to use our proven wealth building strategies to set you on your path to financial freedom.
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    IRC WealthCast 053: Solopreneur, freelancer, self-employed — should I stay or should I grow?

    by IRC Wealth time to read: 2 min